Retailers inch closer to cross-platform shopping as deep linking takes off

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Retailers inch closer to cross-platform shopping as deep linking takes off
Retailers including One Kings Lane are throwing weight behind deep linking to sync up email and applications this holiday season to speed up the path to purchase and cement mobile sales.
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Simon Malls, Zoomingo team up to help shoppers save money
Leading mall operator Simon Malls is partnering with mobile shopping app Zoomingo to help shoppers save money during the 2013 holiday shopping season.
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Modcloth hones in on mobile personalization to capture holiday sales
Modcloth is rolling out a new feature within its iPhone application that ties in with the companys data on users to create more personalized search results.
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Dollar Shave Club sees 126pc conversion increase on Samsung Galaxy S3 with A/B testing
The Dollar Shave Club recently tested different changes to itsmobile and desktopsite to improve conversion rates and saw a 126 percent increase in conversions on the Samsung Galaxy S3 as well as a 27 percent increase in conversions on the Nexus 7.
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