Van Cleef & Arpels illuminates museum exhibit via audio app

Van Cleef  Arpels Collection Panka necklace, 197

Van Cleef Arpels Collection Panka necklace, 1974

Alfred Dunhill looks to founding pioneers for Johnnie Walker trunk
British menswear label Alfred Dunhill has teamed up with whiskey maker Johnnie Walker to craft an exclusive Blue Label bottle and a series of gifts for the holidays that reflect the pioneering nature of both brand founders.
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Van Cleef Arpels illuminates museum exhibit via audio app
French jeweler Van Cleef Arpels is enhancing the physical experience of its museum exhibit, A Quest for Beauty: The Art of Van Cleef Arpels, Oct. 27-Feb. 15 at the Bowers Museum in Santa Ana, CA, with a mobile audio application.
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Audi recruits 12 US undergrads to tackle population density
German automaker Audi is enlisting 12 United States undergraduates for a six-week practicum in the summer of 2014 to investigate how mobility will evolve in the coming decades.
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The Waldorf Astoria unveils story-centric campaign to tour hotels
Hilton Hotels’ Waldorf Astoria, Chicago enlisted British author Simon van Booy to pen a short story with the hotel as both a setting and a player for its latest ad campaign that raises awareness about various properties.
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Jaeger-LeCoultre balances heritage and future innovations in social video
Switzerlands Jaeger-LeCoultre is continuing its anniversary celebrations with a heritage video narrated by actor Clive Owen that takes enthusiasts inside the watchmakers factory in the Swiss city of Vallee de Joux.
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Chanel, Gucci use repetition to stay top of mind in November W
Chanel, Gucci and Bulgari aimed to elbow other brands out of the way in the weeks before the holiday season with multiple advertisements in the November issue of Cond Nasts W magazine.
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Bugatti maintains strict production line in legends series
French automaker Bugatti is unveiling its third model Nov. 5-9 in its “Les Legendes de Bugatti” series that honors former Bugatti race factory head Bartolomeo Costantini at the Dubai International Motor Show.
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Michael Kors, China, IMG fashion and art trove News briefs
Today in luxury marketing – Michael Kors beats rivals in luxury retail; Kicking the luxury habit; IMG announces fashion week changes; German officials provide details on looted art trove.
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How iOS7 and the new iPhones will affect mobile and digital campaigns
A look at how Apples new devices and operating system affect the mobile and digital campaigns that marketers should be leveraging to better engage with customers.
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