Early-bird shopper not the biggest mobile opportunity on Black Friday

Gilt

Please click here to sign up for Mobile Commerce Daily for free

Early-bird shopper not the biggest mobile opportunity on Black FridayEarly-bird and last-minute shoppers pose an obvious marketing opportunity for retailers during the holidays to drive quick sales and offers via mobile. However, with the medium becoming more mainstream for marketers, influencing the standard holiday shopper with mobile will be a bigger focus.

Please click here to read the entire story on Mobile Commerce Daily

Capital One introduces pattern tracing to simplify mobile banking log-ins
Capital One is making it easier for customers to sign into its mobile banking app replacing passwords with a pattern that users trace with their finger.
Please click here to read the entire story on Mobile Commerce Daily

Sign up to receive Mobile Marketer Daily. The premier mobile marketing publication. Free!

Starcom exec: Local mobile most untapped marketing opportunity
NEW YORK A Starcom executive at the ad:tech New York 2013 conference last week said that the combination of location with the contextual data found in mobile devices creates the perfect storm for marketers wanting to run local campaigns at scale.
Please click here to read the entire story on Mobile Commerce Daily

Jersey Mikes Subs doubles down on mobile with ordering, POS roll out
Sandwich chain Jersey Mikes Subs is upping its investments in mobile with a revamped mobile application that lets consumers place orders for pick up and tightly integrates with the companys loyalty program.
Please click here to read the entire story on Mobile Commerce Daily

Please click here to sign up for Mobile Commerce Daily for free


Article source: http://feeds.mobilemarketer.com/~r/homepage-news/~3/Tlv8XSLAOV8/16573.html