Abercrombie links mobile, local inventory to meet shoppers’ omnichannel expectations

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Abercrombielinks mobile, local inventory to meet shoppers omnichannel expectations
Abercrombie Fitch is ramping up its omnichannel efforts this holiday season by integrating anew feature into its mobile siteenabling shoppers to find out if a specific item is available in anearby store.
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KFC makes click-to-store locator core mobile advertising metric
Kentucky Fried Chicken is sticking with location as a key part of new mobile advertising campaign that uses a combination of expandable, banner and audio ads to drive foot traffic.
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Banana Republic, eBay tap mobile content curation to drive sales
Banana Republic, Modcloth and eBay are a handful of the first retailers to crank out shoppable content for news reading application Flipboard.
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UNICEF, World Vision, Catholic Relief Services drive text-to-donate campaign for Philippines typhoon relief
UNICEF, World Vision and Catholic Relief Services are leveraging SMS to drive donations for Typhoon Haiiyan relief and provide opportunity for donations from all socio-economic classes.
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