Webinar on Dec. 5: Mobile Outlook 2014: Up, Down or Flat?
November 13, 2013
Outlook for the year ahead
Mobile advertising and marketing is entering a new era of growth, spurred by increased consumer usage of mobile devices for media, content consumption and engagement with shopping, promotions, advertising and marketing.
In this free hour-long webinar on Thursday, Dec. 5 at 2 p.m. ET, senior executives will discuss what to expect in mobile advertising, marketing and media in 2014 a year that will certainly be vital for marketers who are trying to best reach their customers across channels and mediums. Gone are the days of a one-size-fits-all approach, and marketers must become familiar with what strategies and surprises lie ahead.
“What the coming year is certain to bring is uncertainty,” said Mickey Alam Khan, editor in chief of Mobile Marketer and Mobile Commerce Daily, New York. “Mobile’s steady maturation and increasing acceptance as part and parcel of corporate and personal life will cause a rethink in overall marketing and retail. In essence, marketers will have to rearrange the building blocks of marketing and retail outreach efforts.”
Sponsored by Hipcricket, this webinar is one in a series produced by Mobile Marketer to inform and educate marketers on the ins and outs of mobile. Like its predecessors, the Dec. 5 effort will also focus on mobiles role next year to drive traffic to other channels.
Date and time
Thursday, Dec. 5 at 2 p.m. to 3 p.m. ET
How marketers can make the best-use of mobile in the year ahead
What brands, agencies, publishers and retailers can expect in the year ahead
Which mobile channel, if any, will be the breakout star in 2014
How mobile is changing the consumer
Surprises ahead and how to act or react
Lessons learned from 2013
Crafting strategy for next year to include mobile in a multichannel context
What not to do in mobile in 2014
Michael Boland, senior analyst and vice president of content, BIA/Kelsey
Doug Stovall, chief operating officer, Hipcricket
Mickey Alam Khan, editor in chief, Mobile Marketer and Mobile Commerce Daily
Attendees to the webinar can request a copy of the deck.