Retailers lag on new opportunities with mobile gift cards

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Retailers lag on new opportunities with mobile gift cards
While retailers such as Dunkin Donuts and Starbucks seem to be on the cutting edge when it comes to mobile gift cards, the majority of retailers are still lagging in the space even as the opportunities are taking off thanks to Bluetooth LE, growing availability of NFC, social gift cards and Apples AirDrop.
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HSN taps SMS, push notifications to drive mobile-only holiday sales
HSN is getting a leg-up on Black Friday this holiday season by offering consumers mobile-only offers for shopping on the companys site and applications.
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Kantar exec: Move from combatting showrooming to engaging targeting
NEW YORK A Kantar Retail executive at Mapping Mobile @NYUStern said that the days of fearing showrooming are over and retailers should embrace in-store mobile usage as an opportunity to engage consumer before, during and after purchases.
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Sears moves Black Friday deals onto loyalty app for early access
Sears and Kmart are leveraging mobile to give members of the Shop Your Way loyalty program early, online access to Black Friday specials days before in-store shoppers.
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