CNBC plays up real-time data with revamped Android app


CNBC’s redesigned Android app

CNBC has redesigned its Android application to offer more real-time data, news and analysis.

The Android app provides options for both pre-market and after-hours data, appealing to CNBC’s users around the globe. The goal behind the app refresh is for CNBC to have a similar experience across desktops, smartphones or tablets.

“We want to make sure that no matter which platform they use they are able to see continuity,” said Scott Boyarsky, senior vice president of technology at CNBC, Englewood Cliffs, NJ. “We don’t want there to be a learning curve or confusion when you go from platform to platform.”

“For advertisers, it’s simple: There is more advertising,” he said. “We’ve really opened up the door for advertisers with spaces and ways to advertise.

“Banner ads, inline with article pages, bottom-of-section fronts: It’s just sort of the beginning of different [ad formats] we’ll offer advertisers down the road.”

Consistent offerings
The updated CNBC Android phone app features a new homepage and navigation. Users can select either the United States or international edition of content, including slideshows and special reports.

Users can personalize their experience by adding a “favorite” news sections to the navigation for fast access or by using the “My Stocks” personalization tool, which allows them to create and track their favorite company stocks in real-time.

The Android app also features real-time stock market data direct from the NYSE, NYSE ARCA, NASDAQ, London Stock Exchange and Frankfurt Stock Exchange.

It offers extended hours and pre-markets coverage of the NYSE, NYSE ARCA and NASDAQ.

In addition, the redesigned Android app connects users to CNBC’s exclusive breaking news, including alerts through push notifications. Consumers can view more than 150 on-demand video clips, which are added daily from CNBC’s global television networks broadcast from the U.S., Europe and Asia.

A screenshot of the app

Mobile menu
The Android app updates CNBC’s suite of mobile offerings, which includes a mobile Web site and iPhone, iPad and BlackBerry apps.

CNBC’s mobile offering includes one URL,, which detects users’ devices and directs them to either its mobile or Web sites.

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CNBC first launched its Android app in March 2010. The redesigned Android app was beta tested for two weeks before the official launch on Nov. 25. It is available for free in Google Play.

Since its release, daily unique visitors to the CNBC Android app are up 22 percent compared to the same period last year, according to Omniture Site Catalyst.Page views are also up 98 percent, compared to the same period in 2012.

“It’s our desire to offer our users a 360-degree experience,” Mr. Boyarsky said. “We want to be sure our users can interface with CNBC’s content anywhere.”

Final Take
Kari Jensen is staff writer on Mobile Marketer, New York

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