Papa John’s spearheads mobile Web for gift card sales

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Papa Johns spearheads mobile Web for gift card sales
Papa Johns is staying a step ahead of the curve with a new marketing program that lets consumers buy and customize gift cards through a mobile Web site.
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McDonalds doubles down on mobile couponing efforts via branded app
McDonalds is expanding its mobile couponing effort through a branded application by rolling out a new round of pilot programs in California and Nevada.
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Westport Big Tall targets mobile visitors with mcommerce site
Connecticut-based retailer Westport Big Tall has launched a mobile version of its Web site along with a tablet version to accommodate the increasing traffic from mobile devices.
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Greggs ditches tradition with loyalty, payments app
Greggs, one of the largest bakery chains in the United Kingdom, is testing anew mobile rewards application thatmerges its loyalty program and payments to update traditional in-store processes.
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