Staples tests extending mobile offers into SMS for real-time relevancy

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Staples tests extending mobile offers into SMS for real-time relevancy
Staples is testing an SMS program to see how customers respond when they receive offers on their phones as part of a broader strategy to cater to mobile shoppers both in-store and online.
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PayPal makes a move for wearables payments
PayPal has announced its plans to create a payments application for wearable devices, expanding its prowess over mobile commerce.
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Kelloggs mobile campaign layers in retail location to push sales
Kelloggs Special K cereal brand is hoping to drive sales for a new snack product with a click-to-map mobile advertising campaign to lure consumers into retailers.
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BJs Restaurants looks to boost sales with new mpayments option
BJs Restaurants has rolled out a mobile payments feature for its diners as it tries to boost sales and revenue after a challenging season.
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