Walmart eyes bigger mobile, digital CPG play with recipe start-up acquisition

<!–
Article tools sponsor –>

b

Yumprint’s mobile app

“Yumprints recipe technology will help us explore a couple of ways we can improve the grocer experience in the digital age, such as customers more easily making shopping lists from their recipe finds when they use Walmart To Go,” said Bao Nguyen. spokesman at Walmart eCommerce, San Bruno, CA.


Yumprint’s mobile app
Walmart’s mobile app


Sign up to receive Mobile Marketer Daily. The premier mobile marketing publication. Free!

Lauren Johnson is associate reporter on Mobile Marketer. Reach her at lauren@mobilemarketer.com.

 
Related content: Strategy, Forrester Research, mobile, mobile commerce, mobile marketing, Paula Rosenblum, RSRResearch, Sucharita Mulpuru

Article source: http://feeds.mobilemarketer.com/~r/homepage-news/~3/y68b8AxXQ2o/17290.html