Walmart eyes bigger mobile, digital CPG play with recipe start-up acquisition

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Yumprint’s mobile app

“Yumprints recipe technology will help us explore a couple of ways we can improve the grocer experience in the digital age, such as customers more easily making shopping lists from their recipe finds when they use Walmart To Go,” said Bao Nguyen. spokesman at Walmart eCommerce, San Bruno, CA.

Yumprint’s mobile app
Walmart’s mobile app

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