Webinar on April 24: How brands must avoid message fatigue across email, SMS and push
March 25, 2014
A recent SMS message from Burger King
Brands and retailers are getting more personal, targeted, immediate, measurable and actionable with the right mobile messaging strategy. However, are they keeping up with their customers and how much is too much?
This free hour-long webinar on Thursday, April 24 will discuss what is working and what is not with email, SMS and push in the mobile context as message fatigue among consumers becomes a reality. Webinar panelists Michael Boland, senior analyst and vice president of content at BIA/Kelsey and Cindy Krum, founder/CEO of mobile marketing consultancy MobileMoxie as well as Steve Dille, senior vice president of marketing at sponsor Message Systems, will offer insights and analysis on how brands can steer themselves clear of annoying consumers with mobile messages that do not resonate, are intrusive and overwhelm.
Ease of reach must not be confused for carte blanche, said Mickey Alam Khan, editor in chief of Mobile Marketer, New York. Yet many marketers today do not understand how their ubiquitous messages, be they via mobile email, SMS or push alerts, threaten the very relationships that took a long time to cultivate.
Indeed, the balancing act is gauging how to temper messages from marketers to consumers, and identifying strategies and tactics that resonate and fit easily into the marketers overall marketing mix, he said.
Nordstrom’s optimized Black Friday emails
This webinar is one in a series produced by Mobile Marketer to inform and educate retailers, brands, agencies, publishers and marketers on mobile advertising, marketing and media.
Message Systems is the sponsor of this webinar.
Date and time
Thursday, April 24 at 2 p.m. to 3 p.m. ET
Steps to how brands can sidestep message fatigue with email, SMS and push alerts sent to consumers in the billions each year
The sheer numbers: emails, SMS and push alerts sent each year
What is the issue with message fatigue and how it threatens customer relationships
Installing responsible and responsive mobile marketing in the cross-channel marketing mix
How to meet customers communications preferences
Best-practice tips on avoiding message fatigue
Michael Boland, senior analyst and vice president of content, BIA/Kelsey
Cindy Krum, founder/CEO, MobileMoxie
Steve Dille, senior vice president of marketing, Message Systems
Mickey Alam Khan, editor in chief, Mobile Marketer and Mobile Commerce Daily
Attendees to the webinar can request a copy of the deck.