Finding ways around the standard mobile banner ad

Alex Linde, senior vice president of monetization

Alex Linde, senior vice president of monetization at The Weather Company

64pc of urban Chinese say craftsmanship most defines luxury: study
Chinese consumers look to a brands craftsmanship more than other factors when determining its luxury status, according to a new study by Mintel.
Click here to read the entire article on Luxury Daily

Top 10 brand social videos of Q1
Videos abounded in the first quarter of 2014 as luxury marketers sought to captivate fans with inspirational, fun and strange videos.
Click here to read the entire article on Luxury Daily

Finding ways around the standard mobile banner ad
SAN FRANCISCO – Conveying the essence of a campaign through a mobile banner advertisement can be stifling, but many brands are finding inventive ways to get around this stumbling block, according to a session March 26 at ad:tech San Francisco 2014.
Click here to read the entire article on Luxury Daily

Saks teams with Burberry for digital beauty event
Department store chain Saks Fifth Avenue is aiming to increase foot traffic to its New York flagships beauty department through an in-store event featuring British apparel label Burberrys newly launched cosmetics collection.
Click here to read the entire article on Luxury Daily

Armani launches first Swiss-made watch collection with multichannel campaign
Giorgio Armanis collection Emporio Armani is showing the Italian labels first Swiss-made watch line at Baselworld in a vault-inspired installation.
Click here to read the entire article on Luxury Daily

Land Rover multiplies British heritage with Barbour fashion collaboration
British automaker Land Rover is partnering with British fashion label Barbour for a 2014 autumn/winter line.
Click here to read the entire article on Luxury Daily

Fashion marketers push beauty lines for Tatlers April issue Beauty Awards
Christian Dior and Dolce Gabbana were among the fashion marketers promoting fragrance and beauty collections in the April edition of Tatler to lend support to the magazines annual Beauty Awards.
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Tods targets loyalists with logo driven mobile ad
Italian leather goods company Tods is targeting culturally-minded affluent readers of Cond Nasts W magazine with a banner advertisement on the publications mobile Web site.
Click here to read the entire article on Luxury Daily

Versace, LWren Scott, Graff Diamonds and London luxury News Briefs
Today in luxury marketing – Versace profits rise 27.6pc; Charity launches L’Wren Scott award; So this is what a $55M watch looks like; Is Londons luxury ground-zero under threat?
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Valuing engagement over scale in mobile
While advertisers pursue the answer to delivering engaging ads without interrupting user experience, an alternative solution lies elsewhere.
Click here to read the entire article on Luxury Daily


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