Mobile Minutes: Red Sox, mobile wallet, FCC, long-form content

Red Sox

Please click here to sign up for Mobile Marketer

Red Sox seek younger fans via mobile technology
The Red Sox have among the most passionate followers in the sporting world. Theres just one problem: Theyre getting old.
Click here to read more on Boston Globe

Consumers are still seeing seams in the mobile wallet
Libby Cathey and her sorority sisters fumbled with pesos as they split the bill at Seor Frogs in Cancn, Mexico, over spring break last month.

Sign up to receive Mobile Marketer Daily. The premier mobile marketing publication. Free!

But the return trip was painless. For the cab ride from the airport to New York University two of her sorority sisters took out their smartphones and, with a few taps, reimbursed her for their portions of the fare in just a few seconds. This, according to a cadre of start-ups and big corporations, is how consumers will pay for everything in the future, from babysitters to four-star dinners, as checks become cumbersome and exact change harder to find.
Click here to read more on New York Times

More Wi-Fi is better: FCC expands use of 5GHz spectrum
In a unanimous vote, the Federal Communications Commission has agreed toexpand the amount of the 5GHz band that Wi-Fi takes up by 100MHz. In short, our wireless connections are about to get a lot better.
Click here to read more on Ars Technica

Mobile video viewers spend majority time watching long-form content
Long-form content dominates all device viewing, reported Ooyala yesterday, when it released its Global Video Index Q4 2013.
Click here to read more or Forbes

Click here to sign up for Mobile Marketer

 


Article source: http://feeds.mobilemarketer.com/~r/homepage-news/~3/J9O8JmZd7kg/17498.html