Mobile helps Macy’s increase brand value more than 300pc

macy

Mobile helps Macys increase brand value more than 300pc

Macys increased its brand value by 383 percent in the past year
in part by how quickly it has responded to shoppers new digital behaviors and
become a leader in omnnichannel retailing, according to a new report from
Interbrand.

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Why Urban Outfitters wagers on Wanelo for mcommercer
Urban Outfitters is betting big on user-generated
content and social media as key parts of its mobile commerce plan to boost
sales with a new application.
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American Express, Coupons.com court retailers with new digital
offerings

New programs from American Express and Coupons.com are the latest
examples of how retailers are stepping up their mobile and digital initiatives
to please consumers who are increasingly demanding paperless coupons and
offers.

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Saks highlights individual brands with set of mobile ads – Luxury
Daily

Department store chain Saks Fifth Avenue is targeting
affluent readers of the New York Times mobile Web site with a series of ads
showing its range of brands and products.


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Daily

  


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