Barneys releases iPad-only app to create immersive digital experience

Barneys iPad app

Barneys iPad app

Valentino blends past with present through customizable collection
Italian fashion house Valentino is pointing to its heritage with a new collection of customizable accessories in shades of the brand’s iconic red color.
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Is the Yummy uproar warranted?
The “YUM” acronym has commanded a lot of attention following HSBC’s “Rise of the Yummy” report, but will this demographic alter the luxury landscape?
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Barneys releases iPad-only app to create immersive digital experience
Department store chain Barneys New York created an iPad-specific application to further bring its in-store experience into the digital space.
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Chopard emphasizes sustainability pledge via email blast, Tumblr
Switzerlands Chopard is taking its consumers on an ethical journey down the green carpet to emphasizes its sustainable practices.
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Versace eases into user-generated content with separate photo hub
Italian fashion label Versace is hoping to drive in-store traffic with a new club designed around its studded sunglass line.
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Ritz-Carlton demystifies customer culture for aspiring companies
The Ritz-Carlton is touting its hospitality credentials with a leadership center that promises to help organizations improve their employee culture.
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Guerlain maintains interest for fragrance with on-site reward system
French perfumer Guerlain is building exposure for its La Petite Robe Noire fragrance with a digital effort that combines consumer interaction and personalization.
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Cartier, Herms inspire vacation lifestyle in Architectural Digests May edition
Cartier, Herms and Roche Bobois crafted a fine romance in the May issue of Cond Nasts shelter publication Architectural Digest to embody the affluent lifestyle of the magazine’s audience.
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Vogue, Armani, Neapolitan tailors and Chinese automobiles News briefs
Today in luxury marketing – Vogue is done with photographer Terry Richardson after new sex allegations; Armani Group settles with Italian tax authority; Naples, a haven of hand work; $803,300 Chinese car goes on sale.
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Inviting opinion pieces on luxury marketing
Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.
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