Starbucks whips up clever SMS, MMS campaign for summer drink buzz

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Starbucks whips up clever SMS, MMS campaign for summer drink buzz
Starbucks is taking a whimsical approach in its latest mobile messaging marketing program to drive interest and sales for its popular Frappuccino drink during the summer months.
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Razorfish exec: Beacons speed seamless in-store, digital shopping
NEW YORK Fueled by the increase in beacons and in-store technology, retailers will finally close in on mobiles promise to bring together bricks-and-mortar and online shopping sooner than some may expect, according to a Razorfish executive speaking at NYC Media Labs Mobile Futures event.
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EBay takes a page from Pinterest with visual-heavy app update
EBay has updated its mobile applications and mobile Web site with new features that enhance browsing, shopping and selling capabilities.
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Banks dissatisfaction grows due to lack of mobile, social capabilities: report


For the first time in three years, banks are experiencing a decline in positive customer experiences that is largely driven by Gen Ys expectations for mobile and social banking experiences, according to a new report from Capgemini.
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