Adopting technology early provides a strategic advantage

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Technology is changing the consumer experience

LOST PINES, TX – Brands should be early adopters of new technology to become influencers rather than procrastinators waitingin the wings, according to panelists April 24 at the iProspect Client Summit.Ralph Lauren Faberge Egg Hunt Facebook
Facebook post from Ralph LaurenA form on a Web site with no incentive is not likely to glean consumer details, but if the request is delivered in a fun, entertaining way, its users are more likely to oblige. Christofle contest 1
Gamification gives consumers a reason to share their information

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Sarah Jones is editorial assistant on Luxury Daily, New York. Reach her at

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