Adopting technology early provides a strategic advantage
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By Sarah Jones
April 29, 2014
Technology is changing the consumer experience
LOST PINES, TX – Brands should be early adopters of new technology to become influencers rather than procrastinators waitingin the wings, according to panelists April 24 at the iProspect Client Summit.
Facebook post from Ralph LaurenA form on a Web site with no incentive is not likely to glean consumer details, but if the request is delivered in a fun, entertaining way, its users are more likely to oblige.
Gamification gives consumers a reason to share their information
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