Sephora exec: Pinterest shoppers 15X more valuable than Facebook

sephora

Sephora’s Beauty Board

Please click here to read the entire story on Mobile Commerce Daily

White Castle bridges social media, in-store with verbal hashtags
By requiring hungry consumers who want to partake in special food items and giveaways by saying the phrase hashtag My Crave when ordering inside a location or at the drive-thru, White Castle is moving beyond digital brand awareness into physical consumer engagement tactics with its mobile strategy.
Please click here to read more on Mobile Commerce Daily

JetBlue iPad app forthcoming as mobiles influence extends for travelers
NEW YORK – This year, JetBlue will introduce an iPad application, translate its mobile site for local markets,add high-speed Wi-Fi to all of its planes and equip flight attendants with iPad minis as mobiles role in building customer loyalty throughout the travel journey continues to grow for the airlines.
Please click here to read the entire story on Mobile Commerce Daily

Foursquare checks in on social mobile exploration to drive growth
In an attempt to regain its footing, Foursquare will split into two separate applications, with the coreexperiencefocusing on discoverywhile a standaloneservice called Swarm allows friends to hive and maintain buzz concerning their whereabouts.
Please click here to read more on Mobile Commerce Daily


Sign up to receive Mobile Marketer Daily. The premier mobile marketing publication. Free!

Article source: http://feeds.mobilemarketer.com/~r/homepage-news/~3/Kx9DHQAXAmA/17725.html