Merchants look beyond referrals to drive transactions on social media

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Merchants look beyond referrals to drive transactions on social media
There have been numerous predictions around socials potential to drive commerce sales but with a growing number of merchants adding transactional capabilities to their social media content, this could be the year that potential is finally realized.
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Yankee Group exec: Beacons answer many mobile user insight questions
AYankee Group executive speaking during a Mobile Commerce Daily webinar yesterday said that 90 percent of all commerce occurs in-store, signifying that businesses should be responsive in prioritizing mobile to deliver optimized mobile experiences using technologiessuch asbeacons.
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Chase leads in mobile banking functionality for third straight year: Forrester
Chase earned the highest score of 69 out of 100 in an evaluation by Forrester Research of the five largest retail banks in the U.S., and was cited for its strong transactional and cross-channel features in mobile.
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Anthropologie hosts Pinterest contest to gain inspiration for summer
Lifestyle brand Anthropologie is hosting a Pinterest contest to promote the discovery of new trends among home and decorating platforms for the summer by incorporating style insight from its fans.
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