L’Oreal personalizes mobile ads by hair color to drive relevancy

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loreal

Beauty marketer LOreal Paris is incorporating in-image advertising platform GumGums photo recognition technology to target consumers through digital advertisements.

The process of detecting hair color personalized for each consumer

A corresponding ad will be shown at the bottom of the screen


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Related content: Advertising, LOreal Paris, GumGum, advertising, personalization, hair color, beauty

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