Lowe’s strives for competitive advantage with life-size augmented reality experience

Lowes

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Lowes strives for competitive advantage with life-size augmented reality experience
Lowes stores in Toronto will be the first to feature the Lowes Holoroom, an immersive experience enabling shoppers to see how products will look in their bathroom using augmented reality and a specially designed tablet.
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Multichannel brands are quicker to adopt mobile-optimized Web sites: report
Multichannel retailers are quicker to adapt to mobile than their pure-play counterparts, according to a new report released by IMRG.
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Starbucks wireless chargers create smartphone-friendly atmosphere
Coffee house Starbucks is teaming with battery manufacturer Duracells Powermat to install wireless chargers in its stores to create a reliable resource for consumers.
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Unified Grocers replicates ecommerce experience via beacons for in-store flexibility
Unified Grocers will install beacons in select West Coast locations to mimic ecommerce experiences in physical stores by transmitting custom coupons, loyalty rewards and shopping list reminders directly to mobile phones.
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