WNYC taps mobile to promote and deliver content

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WNYC campaign

A WNYC show app

Public radio station WNYC is turning to targeted mobile display advertising to attract the new listeners that are its lifeblood and who increasingly consume its programs in their own time.

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Michael Barris is staff reporter on Mobile Marketer and Mobile Commerce Daily, New York.

Related content: Media, mobile, mobile marketing, wnyc, Radiolab, Freakonomics

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