Honda targets gamers, sports enthusiasts on mobile to drive Fit awareness

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YouTube is at the core of the Honda Stage project. The videos will be taken from about 200 live performances at festivals, concert halls and other venues from around the country. Honda said it expects the effort, rolling out in phases, will attract around 2 billion media impressions in 12 months, including millions of views for live-performance videos posted to the Honda Stage.

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Michael Barris is staff reporter on Mobile Marketer and Mobile Commerce Daily, New York.

Related content: Advertising, Honda, Phil Hruska, mobile marketing, mobile, mobile commerce, RPA, MediaVest, video game, app

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