boosts mobile presence with desktop favorites

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Online hotel-booking site has ramped up the functionality of its mobile app by adding popular desktop features such as the landmark search filter and reviews from
London-based also carefully tracked how its mobile app users were navigating the app, and also how they were using the desktop version of the site.

Customers were interested in both reading and posting reviews, for example. In the app, there are now two tabs that allow users to toggle back and forth between reviews posted on TripAdvisor and those posted on
Summer road trips

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Related content: Content,, Taylor L. Cole, Boston Consulting Group, TripAdvisor

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