Google’s Android Auto envisions big role for smartphones in connected cars

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Android Auto

Google is taking the smartphone route to gain ultimate car operating-system dominance

Android Auto, Googles new connected car play that already has over 40 automaker partners, puts the smartphone front and center so that drivers can access the most up-to-date experiences without having to wait for automakers to bake it in.

Google’s unveiling of Android Auto at its I/O developers conference with the backing of such car brands as Chevrolet, Chrysler, Ford, Honda and Volkswagen, will let motorists synthesize their favorite mobile phone navigation, communication and music systems through a voice-enabled smartphone application that transfers the phones screen to a cars screen. The much-anticipated launch, on the heels of rival Apples introduction of its CarPlay system, reflects the rising prominence of in-vehicle applications.

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Michael Barris is staff reporter on Mobile Marketer and Mobile Commerce Daily, New York.

Related content: Software and technology, Google, Android, Apple, CarPlay, Roger Lanctot, Strategy Analytics, mobile, mobile marketing, marketing

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