How Zappos wins at apps by leveraging mobile moments: Forrester

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How Zappos wins at apps by leveraging mobile moments: Forrester
NEW YORK The mobile applications for merchants such as Zappos, Home Depot and 7-Eleven stand above the rest by delivering precise information that meets users specific needs, according toan analyst at Forresters Forum for Customer Experience Professionals East.
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Waffle House targets NASCAR fans with unique mobile loyalty app
Restaurant chain Waffle House is partnering with Smithfield and Richard Petty Motorsports on a mobile application giving fans of racing and waffles a way to earn rewards by doing what they love.
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Fair trade retailers translate emotional connection on Instagram to sales
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Please click here to read the entire story on Mobile Commerce Daily

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Rhodes 101 Stops unveiling of an application that lets motorists buy gas by scanning a QR code on a pump and ties in to rewards programs reflects the convenience store and gas station chains effort to reach drivers who rely on their phones as a research tool.
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