Nissan’s 2015 Micra mobile ad leverages native scrolling for enhanced interactivity

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Nissan ad unit

Start of interactive Micra smartphone ad

Nissan Canada has joined forces with Juice Mobile and Optimum Media Direction on an interactive advertising unit for Nissans 2015 Nissan Micra that blends images, copy, video and animation with native scrolling features to enhance the interactivity.

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Michael Barris is staff reporter on Mobile Marketer and Mobile Commerce Daily, New York.

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