GEICO redesigns app to speed up access to services

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Geico app

Home page of Geico’s redesigned app

GEICO, known for its low-cost automobile insurance, unveiled changes to its mobile application designed to make access to its services easier and more personal, including features previously available only on desktop.


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Michael Barris is staff reporter on Mobile Marketer and Mobile Commerce Daily, New York.

 
Related content: Content, GEICO, Sheryl Kingstone, Yankee Group, Gartner, mobile, mobile marketing, mobile commerce

Article source: http://feeds.mobilemarketer.com/~r/homepage-news/~3/VRVvpLMdyg0/18110.html