June 19, 2013 Jim Piper is agency strategist at Pulse Mobile By Jim PiperWhat would the perfect mobile luxury brand transaction look like? How would you guarantee a positive mobile consumer experience from the moment a potential client enters your … Continue reading →

By Staff reports June 19, 2013 Please click here to sign up for Mobile Commerce Daily for free Amazon leverages mobile social to drive digital gift card sales Amazon is leveraging the convergence of mobile and social to make it … Continue reading →

By Staff reports June 19, 2013 Harrods mobile optimized site Prada teases new collection to all ages in star-heavy video Italian fashion house Prada is teasing its new fall/winter menswear collection with a celebrity-filled video and campaign designed to lure … Continue reading →

By Lauren Johnson June 19, 2013 Meredith Corp. is rolling out a mobile application that incorporates augmented reality to let readers unlock additional content from their favorite magazines. The Mom+ app works with the June and July issues of Merediths … Continue reading →

By Chantal Tode June 19, 2013 This years annual Wimbledon tennis championships will have a dedicated mobile application that will enable attendees to track their favorite players and stay abreast of all the happenings via streaming video and radio. Users … Continue reading →

By Lauren Johnson June 19, 2013 Smart Puffs is targeting parents to build up its SMS database as part of a campaign with Disney-Pixar to promote the upcoming film, Monster University. As part of its SMS efforts, Smart Puffs is … Continue reading →

By Chantal Tode June 18, 2013 Marketers not using search engine optimization best practices in mobile could see a dramatic decrease in traffic to their Web sites from smartphones thanks to changes Google is making in how it ranks mobile … Continue reading →

By Staff reports June 18, 2013 Porsche Cayman Future of fashion brands depends on millennial brand affinity The millennial generation is becoming an attractive target for fashion marketers as more brands are revamping strategies to gain more new brand enthusiasts … Continue reading →

By Lauren Johnson June 18, 2013 NBCUniversals DailyCandy has unveiled a new multiplatform redesign that reaches across the companys mobile application and site to help users discover more personalized content. The DailyCandy Scout app has been redesigned to more closely … Continue reading →

By Staff reports June 18, 2013 Please click here to sign up for Mobile Commerce Daily for free Groupons fortunes grow on basis of strong mobile positioningGroupons fortunes are improving thanks almost exclusively to the daily deal sites increasingly strong … Continue reading →