By Lauren Johnson May 24, 2013 Mobile and social videos have grabbed the attention of both consumers and brands. As the number of platforms continues to grow though, it is becoming less clear where marketers should place their bets. Mobile … Continue reading →

By Staff reports May 24, 2013 Ferragamo’s The Amazing Shoemaker exhibit Luxury retailers lack brand awareness in China High-profile luxury brands consider China a top market for sales potential, while high-end retailers are in the earlier stages of entry into … Continue reading →

By Chantal Tode May 24, 2013 Frozen food brand Stouffers is providing meal-time recommendations in several areas of the Food on the Table mobile application to promote its products to users. The goal of the four-week promotion, which runs throughout … Continue reading →

By Staff reports May 24, 2013 Please click here to sign up for Mobile Commerce Daily for free 7-Eleven leverages app to deliver exclusive offers all summer Convenience store chain 7-Eleven is putting a mobile application at the center of … Continue reading →

By Rimma Kats May 24, 2013 Hebrew National is using mobile advertising to drive brand awareness, giving consumers grilling tips and steering them into the nearest store to purchase its products. The company is running the campaign within Us Magazines … Continue reading →

By Lauren Johnson May 24, 2013 Del Monte is doling out information and ideas this summer through a mobile application and desktop site to help moms looking for quick recipe help. Del Monte has created a summer-themed collection of virtual … Continue reading →

By Chantal Tode May 24, 2013 Growing use of smartphones and tablets is influencing travel research and purchases, with 52 percent of consumers having used a mobile device to book travel in the last 90 days compared to 48 percent … Continue reading →

By Chantal Tode May 23, 2013 App developers under growing pressure to have privacy policies With everyone from wireless carriers to the latest and greatest smartphone application tracking user behavior and trying to sell the data, mobile is proving to … Continue reading →

By Staff reports May 23, 2013 Beverly Wilshire mobile app Leveraged buyout of Saks to weigh on future owners intentions If Saks Inc. goes through with the leveraged buyout of its company, the result could either spur international growth of … Continue reading →

By Lauren Johnson May 23, 2013 New Belgium is banking on mobile as a way to connect with beer fans this summer with a campaign that comprises video advertising and photo sharing. New Belgiums Pairs Well With People campaign includes … Continue reading →